EcomCheck

Shopify Google Merchant Center Audit

Scan your Shopify storefront for GMC readiness — policies, product data, pricing, and purchase flow signals.

Enter your Shopify store URL to generate a GMC Readiness Report.

Why Shopify stores fail GMC review

Common blockers we see before merchants scale Google Shopping spend.

  • Missing or incomplete return and shipping policies on the storefront
  • Product schema and display price mismatches across collection pages
  • Business contact and payment information not visible to shoppers
  • Checkout or purchase flow signals that do not match Merchant Center listings

Shopify-specific GMC signals we evaluate

Shopify stores often pass theme review but still fail Merchant Center checks when policy pages live only in the admin or checkout extensions hide business details from crawlers.

We crawl the same public URLs Google Shopping uses — your Online Store domain, not the Shopify admin. That includes collection pages where JSON-LD product schema must match displayed prices.

Shopify Markets, multi-currency setups, and discount apps are common sources of price mismatch flags (G006). The audit surfaces those before you scale ad spend.

  • Refund and shipping pages linked from theme footer on all templates
  • Product JSON-LD present on best-selling PDP templates
  • Contact page or footer shows customer support email or phone
  • Checkout domain matches the domain submitted in Merchant Center

What the Shopify GMC audit checks

  • Product purchase flow and add-to-cart readiness
  • Product data quality and JSON-LD schema signals
  • Price consistency between schema and on-page display
  • Return, shipping, and payment policy coverage
  • Business information and trust signals

How the Shopify GMC audit works

  1. 1

    Paste your storefront URL

    Use your custom domain or myshopify.com URL — whichever appears on live product pages.

  2. 2

    We scan policy and product pages

    EcomCheck checks GMC rules G001–G010 plus bundled ads, technical, and trust signals.

  3. 3

    Review readiness score and fix list

    Critical issues, warnings, and prioritized fix recommendations appear in your GMC Readiness Report.

Scan your Shopify store before Shopping ads

Catch policy and pricing issues while your catalog is still small — not after Merchant Center disapprovals stack up.

Open full audit page →

Shopify GMC audit FAQ

Does this work with any Shopify theme?
Yes. EcomCheck scans your public storefront URL regardless of theme or apps installed.
How many free scans do I get?
The free plan includes 3 GMC audits per day. SEO Health Audit remains unlimited.
Will this fix my Google Merchant Center disapprovals?
The audit highlights likely blockers and prioritized fix steps. You still apply changes in Shopify and Merchant Center.