A Merchant Center suspension stops new product approvals and can pause Shopping campaigns. Most suspensions trace back to repeated policy violations, misrepresentation, or unresolved product data issues.
Common suspension triggers
- Repeated misrepresentation or unreachable policy pages
- Counterfeit or prohibited product claims in listings
- Persistent checkout or pricing mismatches
- Unverified business information or domain ownership issues
Policy and website quality issues
Google re-crawls your storefront when reviewing suspensions. If refund or shipping pages moved, broke, or were removed during a redesign, the account may stay suspended even after feed edits.
Product data and checkout mismatches
Price, availability, and condition in Merchant Center must match what shoppers see on the product page and in checkout. Variable products and automatic currency conversion are common failure points.
Recovery checklist
- Fix every issue cited in Merchant Center diagnostics
- Re-publish policies and verify links from the homepage footer
- Align feed prices with live product pages
- Document changes, then request review through Merchant Center
Post-recovery monitoring
After reinstatement, schedule a weekly GMC audit while campaigns scale. Small catalog or theme changes can reintroduce the same disapproval patterns that caused the suspension.